Tenant Surveys Focus on Future Needs
Taikoo Place conducted a tenant survey in December 2019 and early 2020 which formed the first part of a three-phase customer mapping plan. Throughout 2020 and 2021, we ran Phase 2 of this plan, focusing on understanding our customers’ physical usage across our whole portfolio as well as breaking down the unique needs of different customer archetypes. This will allow us to make more informed decisions about maximising the use of our space and what technologies can and should be implemented to streamline the user experience.
In 2021, our customer mapping plan also included Phase 3, focusing on ways to create an open feedback loop with tenants to keep us continuously informed about changing tenant needs and preferences. This will allow us to be more agile with decision-making and consequently enhance our offerings.
Tenant Engagement - Digitalisation
Tenant Engagement - Social
10 | Measured by occupied lettable floor area (“LFA”) of office portfolios at 100% basis comprising of Taikoo Place and Pacific Place in Hong Kong and Taikoo Hui in Guangzhou. |