A Growing Community of Ambassadors
Since its establishment in 2001, our Community Ambassador Team has grown from 40 members to more than 4,000 and continues to attract support from employees’ families and friends, as well as our business partners, tenants, customers and other Swire Group companies. This year marked the 20th anniversary of the Community Ambassador Programme, a milestone which was celebrated across our communities.
Our Community Ambassador activities in Hong Kong focus on youth development, social inclusion, community-building, and supporting the elderly. As our Chinese Mainland portfolio continues to grow, we plan to organise more cross-city volunteer initiatives to strengthen the connections between our Hong Kong and Chinese Mainland Community Ambassadors to join our volunteering efforts. However, necessary restrictions placed on travel and gatherings during the pandemic curtailed these actions across our portfolios during 2021. We look forward with hope and excitement to the near future when such initiatives can resume.