Community
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A Growing Community of Ambassadors
Since its establishment in 2001, our Community Ambassador Team has grown from 40 members to more than 4,000 and continues to attract support from employees’ families and friends, as well as our business partners, tenants, customers and other Swire Group companies. This year marked the 20th anniversary of the Community Ambassador Programme, a milestone which was celebrated across our communities.
Our Community Ambassador activities in Hong Kong focus on youth development, social inclusion, community-building, and supporting the elderly. As our Chinese Mainland portfolio continues to grow, we plan to organise more cross-city volunteer initiatives to strengthen the connections between our Hong Kong and Chinese Mainland Community Ambassadors to join our volunteering efforts. However, necessary restrictions placed on travel and gatherings during the pandemic curtailed these actions across our portfolios during 2021. We look forward with hope and excitement to the near future when such initiatives can resume.
Community Ambassador Programme Volunteer Hours, by focus area
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Activities supported
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Total volunteer hours
Community Investments and Contributions in 2021
HKD 0 million
Total Value of Cash Contributions
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Total Value of In-kind Contributions
Taikoo Li Qiantan Launches Community Ambassadors Programme
In advance of its opening, Taikoo Li Qiantan launched its Community Ambassadors Programme by unveiling the striking public artwork Please Be Seated, showcasing the Company’s vision of sustainability and wellness to the community.
The Taikoo Li Qiantan Community Ambassadors immediately began working with a Shanghai-based eco-friendly business to collect plastic bottles that will be transformed into fabrics used in student uniforms, which will then be donated to schools in need. Our Community Ambassadors will continue to engage with the surrounding neighbourhoods as the development grows and flourishes into a centre of wellness and a gathering place for the community.
“My Construction Hero”
In the summer of 2021, our Hong Kong Community Ambassador team partnered with our projects department on the “My Construction Hero” programme, which aimed to draw attention to how construction industry practitioners build communities and make them better places for people to live, work and enjoy.
Fifty young ambassadors, aged 6 to 12, were guided by our Community Ambassadors, watching construction work at Two Taikoo Place from an ideal viewing spot at One Island East, learning more about the redevelopment project and gaining awareness of the importance of health and safety practices on construction sites through interactive games.
“Wooly Wonder”
The 2020 Christmas decorations at Taikoo Place were made out of colourful natural wool. After the holiday seasons, the decorations were dismantled and the woollen yarn was collected, disinfected and used in upcycled knit projects carried out by our Community Ambassador team in partnership with 30 “crochet masters” recruited by two charity partners (YWCA & OIWA). The crochet masters were employed to help us turn the 7.2kg of collected wool into over 2,000 green trinkets.
On Mother’s Day weekend, our Community Ambassadors distributed these trinkets together with air plants as eco-friendly gifts to community members at Taikoo Place, Citygate Outlets and Cityplaza. In addition to providing employment opportunities to our NGO partners who taught our volunteers how to crochet, this collaboration also continued our support of female empowerment and the creation of social resilience.
Promoting Inclusion through Volunteerism
In October, the Community Ambassador team co-hosted a community carnival, the finale of our four-month long “Learn Darts for Volunteering” programme. In partnership with volunteers from Man Kwan QualiEd College, two primary schools and two charity partners (Direction Association for the Handicapped and the Hong Kong Playground Association), this public event was joined by over 500 members of the community. The activity was designed to share the fun of darts with the public and spark positivity by encouraging participants to learn a new skill without pressure, helping to build a more inclusive community.