Residential Owners, Occupiers and Serviced Apartment Residents

We continue to develop residential projects in Hong Kong and other locations. While some of these projects, such as WHITESANDS and ALASSIO, have been developed for sale, others, such as our Pacific Place Apartments and EAST Residences, continue to be managed by the Company. In 2021, work progressed on our newest residential development, the EIGHT STAR STREET project located in Wan Chai’s Starstreet Precinct.

EIGHT STAR STREET’s Innovative Digital Show Flat

Launched in late 2020, the EIGHT STAR STREET Gallery has created the first virtual residential unit viewing experience in Hong Kong.

The virtual unit is housed in an “immersive cave” with floor-to-ceiling projections on its walls. The interaction between visitors and the digital screen is activated by a camera, but it is not necessary for visitors to wear any device. Inside the cave, this camera tracks the visitors’ positions and adjusts the projections based on where they are standing.

The gallery also houses an interactive 3D development model that presents such key information as the layout, flat type and orientation in virtual form. With the help of a motion sensor mounted in front of a digital screen, visitors can control the virtual experience using hand gestures.

Both the virtual unit and the interactive development model are entirely contactless, providing visitors with a high degree of hygiene and making the experience safe, comfortable, and informative.

Since its launch, more than 1,000 groups of clients have visited the gallery.