Giving Our Uniforms a Sustainable Makeover

In early 2019, we began looking into revamping retail customer service staff uniforms across our portfolios in Hong Kong and Mainland China. The initiative aimed to give frontline staff a modernised new look and refresh our brand image while using sustainable and durable materials. Important elements of this initiative included:

• Engaging Hong Kong designer Angus Tsui to foster and support local talent.
• Adopting one design which can be used at all malls and in different seasons, environments and weather conditions.
• Ensuring a timeless design and high-quality materials to prolong the uniform’s service life.
• Using sustainable materials such as organic cotton and wool wherever possible.
• Using advanced pattern cutting techniques to minimise textile wastage.