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SD 2030 Strategy
We are committed to operating in an environmentally, socially and economically responsible manner across all aspects of our business.
We introduced our SD vision in 2016 to clearly articulate our direction:
“ To be the leading sustainable development performer in our industry globally by 2030 ”
We formulated our SD 2030 Strategy in the same year to implement our SD vision. This strategy helps us build our SD capability and ensures that SD is considered in all of our operations and business decisions.
SD 2030 Framework
Our SD 2030 Strategy is built on five strategic pillars: Places, People, Partners, Performance (Environment) and Performance (Economic) (together, “the Pillars” and each a “Pillar”).
Our SD 2030 Strategy is premised on a creative mindset of innovation and experimentation and promoted through communication and engagement.
Places
Places are at the heart of, and central to, the achievement of our SD 2030 Strategy.
Through effective placemaking and long-term placekeeping, we transform places while retaining their character to support communities and enhance people’s lives.
People
The contributions of our employees are critical to our success.
We aim to create an environment where our employees will be healthier, happier and more productive, to invest in our employees and to provide rewarding career paths so as to develop a diverse and industry-leading team.
Partners
Our business partners play a critical part in the success of our SD 2030 Strategy.
We will improve our performance by continuing to develop long-term, mutually beneficial relationships with them and other key parties.
Performance (Environment)
As a leading property developer, we are committed to building and managing our developments sustainably.
We design, construct and manage high quality developments that contribute positively to the communities and the environment.
Performance (Economic)
We believe that long-term value creation depends on the sustainable development of our business.
We deliver sustainable economic performance coupled with good corporate governance and high ethical standards.
