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GRI 413
HKEX Aspect B8, KPI B8.1, B8.2
Our Community Ambassador Programme is a channel for our employees to contribute their time and skills to various social and environmental causes. To encourage active participation, our employees can nominate less well-known Hong Kong-based community organisations for us to support through the Community Caring Fund. Our employees are eligible to receive one extra day of leave for every ten hours of voluntary service completed, capped at two days per year.

A Growing Community of Ambassadors

Since its establishment in 2001, our Community Ambassador team has grown from 40 employees to more than 4,000 and continues to attract support from our employees’ families and friends, as well as our business partners, tenants, customers and other Swire Group companies.

Our Community Ambassador activities in Hong Kong focus on youth development, social inclusion, community-building, and supporting the elderly. As our portfolio in Mainland China continues to grow, we are working to organise more cross-city volunteer initiatives to strengthen the connections between our Hong Kong and Mainland China Community Ambassadors and our joint volunteering efforts.

Community Ambassador Programme Volunteer Hours
Activities supported
Total volunteer hours

Community Ambassador Programme Volunteer Hours, by focus area

Another Outstanding Year for BOOKS for LOVE @ $10

Held in April at ArtisTree in Taikoo Place, The 2019 edition of our charity book sale, BOOKS for LOVE @ $10, raised over HK$750,000 for two beneficiaries:

Learning New Talents at the Swap-A-Skill Academy

Our Community Ambassador Programme launched the “Swap-A-Skill Academy”, a platform where volunteers can learn skills from each other while socialising.

Supporting the Joyful Café for the Elderly

Caring for elderly people is an important part of our Community Ambassadors Programme. This year, more than 70 Community Ambassadors supported a YWCA pilot programme called “Joyful Café for the Elderly”.

Pitching in to Clean Coastlines together

This year, several teams of Community Ambassadors spent time cleaning up coastlines in Hong Kong and Miami, U.S.A.