HOMETOWN HEROES

The HOMETOWN HEROES initiative allows members of the community to demonstrate their love for their neighbourhood through collaborative creative experiences which celebrate the arts, culture and more.

A highlight of this year’s initiative was a six-month I AM A DREAM MAKER mentorship programme held as part of the newly-launched Swire Properties Placemaking Academy, where 14 students from various universities in Hong Kong planned our White Christmas Street Fair (which was cancelled in 2019 as a result of social unrest). The students were mentored by several members of our senior management, business leaders, academics, architects and NGOs to learn more about event management, including:

• design and planning;
• social value creation;
• stakeholder engagement; and
• event planning and implementation.

The HOMETOWN HEROES project also featured a community music video project and a cooking theme project, in which 70 university students participated.