Social Inclusion
37%
The Swire Properties Community Caring Fund (“CCF”) provides sponsorship to less-well-known Hong Kong-based community organisations nominated by our employees. The objective is to help these organisations plan and implement community-based initiatives and outreach projects.
Since 2013, the CCF has donated HKD15.6 million to 145 community-based initiatives and outreach projects.
In 2021, the CCF sponsored 33 initiatives and outreach projects, donating a total of HKD2.9 million to projects including:
J Life Foundation
Inviting former Hong Kong Olympic athletes to be coaches in sports programmes for underprivileged primary school students and their parents. The project helped address the issue of inactivity in children during the pandemic, while also promoting the benefits of regular exercise and the development of positive values and attitudes.
Community Leap
Providing training to members of ethnic minority communities to help them develop maintenance and repair skills. This allows them to serve underprivileged families at regular “Repair Café” events in their communities. Giving back to the community helps boost their confidence and sense of belonging and ultimately enhances social inclusion.
Hong Kong Alzheimer’s Disease Association
Contributing to a programme that aims to build a dementia-friendly community around Taikoo Shing through talks and training targeting frontline building management teams and residents.