Partners

Pacific Place’s many partners form a strong and tightly-knit community within the development and in the wider local community. Swire Properties believes in cultivating trust and long-term, mutually beneficial relationships with all our stakeholders.

Engaging Tenants in Sustainability

Hong Kong Green Shop Alliance

Pacific Place was one of the first malls to support the Hong Kong Green Shop Alliance, which was established by the Construction Industry Council and the Hong Kong Green Building Council in 2016 to promote sustainability initiatives in the retail industry through landlord-tenant collaboration. 24 retail and F&B tenants participated in the Green Shop Alliance in 2019.

In 2018, Pacific Place received the Power Partner Award – Shopping Mall as part of the Hong Kong Green Shop Award, recognising the mall’s efforts in integrating green measures into daily operations and promoting a green shopping environment.

In December 2019, Pacific Place won the Champion award in the Best Green Practice in the Malls category, beating nearly 40 other leading organisations with our innovative energy savings solutions and initiatives that help tenants reduce and recycle waste.

Reducing Waste Together

With the majority of our waste generated by tenants’ activities, Pacific Place plays a critical role in helping tenants reduce and recycle waste.

Pacific Place works with our partners to reduce waste by:

Facilitating the collection of over 20 types of regular and seasonal recyclables including coffee grounds and polyfoam boxes for re-use.
Sharing eco-tips with our tenants on plastic reduction and food waste recycling in daily operations.
Installing a reverse vending machine in Three Pacific Place to incentivise the recycling of plastic beverage bottles. From August to December 2019, over 9,700 bottles were recycled.
Partnering with NGOs to run plastic awareness campaigns which engage residents, tenants and the general public.

Building and Maintaining Long-term Relationships with Tenants and Customers

In addition to the Swire Properties Tenant Portal, the Pacific Place loyalty programme, which was launched in December 2016, rewards Pacific Place’s shoppers and VIPs by offering extensive membership privileges including discounts from over 70 merchants in the mall, event invitations from Pacific Place merchants and other services such as complimentary valet parking.

The programme allows us to better understand our shoppers’ needs so that we can constantly improve our services. We also conduct regular customer surveys to understand their profiles, preferences and shopping behaviour. Read more in Customers.

We communicate with our customers through The Style Sheet, an online version of our Pacific Place Magazine, featuring news from both Pacific Place and Starstreet Precinct.

In 2020, Swire Properties intends to leverage the strength of these relationships to promote Starstreet Precinct as a day-to-night destination for tourists and locals, with a long-term goal of establishing a single-use plastic-free precinct and continue to brand the neighbourhood as an iconic, must-visit Hong Kong destination.