Keeping Up With the Latest Trends: Our Digital Series Returns

Last year, we hosted a series of workshops to help our marketing teams address current marketing challenges, identify the latest digital marketing trends and strengthen our digital marketing capabilities. We also collaborated with external experts in digital marketing and social media to develop five interactive workshops on relevant topics. These workshops received excellent feedback.

Following on from the success of these workshops last year, we hosted six workshops this year on various topics with an emphasis on data analysis. These workshops, which attracted 195 participants in total, were led by internal speakers and external experts. The topics were:

• Search Engine Optimisation
• Programmatic Advertising Explained
• Data Analytics
• Optimise Digital Strategy with Google Analytics
• What’s on: Social Media 2020
• Digital Trends in China

We plan to continue these workshops in 2020.