Sustainability We All Count
In July 2020, Swire Properties launched the “Sustainability We All Count” SD-themed communication campaign to raise awareness about our SD efforts and encourage stakeholders to work together to achieve our SD 2030 vision.
The campaign, conducted both offline and on social media channels, highlighted how our SD accomplishments are a collective result of the contributions of all our employees and stakeholders. It encourages our tenants, residents, customers, and the general public to do their part to make our communities more sustainable, and inspires our staff to become SD ambassadors.
One highlight of the campaign was the introduction of characters that personify our SD values and initiatives – over 20 characters which showcase the idea that the concept of “we” also includes a broad range of ideas and actions, not just individual people – these include recycling, the arts, green buildings, and green innovations, to name a few. This on-going campaign also includes animations, offline activations and a mini-website featuring more than 50 SD-related stories.
The initiative kicked off with outdoor large-scale posters put up in Taikoo Place and Three Pacific Place, and the launch of new Swire Properties social media channels to create awareness amongst our stakeholders, including tenants, business partners and contractors. The internal launch saw inanimate objects like photocopiers, refrigerators, lifts, and more being “brought to life” as a light-hearted way to encourage employees to join the campaign.