COVID-19 Programmes And Donations to Local Communities

At all our properties, we enacted measures to prevent the spread of COVID-19 and to mitigate its physical and emotional toll on essential workers.

Unattended “Love and Care Stations”

To thank the hardworking individuals who delivered food, disinfected buildings and streets and many other service staff, several Swire Properties malls in the Chinese mainland launched “Unattended Love and Care Station” campaigns in early 2020.
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Thanking Frontline Workers

In Hong Kong and the Chinese mainland, Swire Properties held a range of activities to honour frontline workers fighting the coronavirus pandemic and send medical workers the message that “we are all in this together.”
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Assisting the Zubin Foundation initiative

Cityplaza hosted a group of 30 volunteers from The Zubin Foundation, a charity dedicated to providing opportunities to and reducing the suffering of Hong Kong’s marginalised ethnic minority communities.
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Matching Donations to Alleviate Hardship

To support less fortunate members of our communities, Swire Properties’ Community Ambassador team ran a number of donation matching programmes throughout 2020 that engaged the community while creating revenue or donations of food and goods.
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Unattended “Love and Care Stations”

To thank the hardworking individuals who delivered food, disinfected buildings and streets and many other service staff, several Swire Properties malls in the Chinese mainland launched “Unattended Love and Care Station” campaigns in early 2020.

Thanking Frontline Workers

In Hong Kong and the Chinese mainland, Swire Properties held a range of activities to honour frontline workers fighting the coronavirus pandemic and send medical workers the message that “we are all in this together.”

Assisting the Zubin Foundation initiative

Cityplaza hosted a group of 30 volunteers from The Zubin Foundation, a charity dedicated to providing opportunities to and reducing the suffering of Hong Kong’s marginalised ethnic minority communities.

Matching Donations to Alleviate Hardship

To support less fortunate members of our communities, Swire Properties’ Community Ambassador team ran a number of donation matching programmes throughout 2020 that engaged the community while creating revenue or donations of food and goods.

Community Caring Fund Battles COVID-19

The Swire Properties Community Caring Fund (“CCF”) provides sponsorship to lesser-known Hong Kong-based community organisations nominated by our employees to help these organisations plan and implement community-based initiatives and outreach projects.

This year the CCF provided pandemic-related support to the community via various channels, including working with NGOs and professional bodies to provide supplies to groups of people in need. Swire Properties launched a series of measures to safeguard the health of our staff and tenants during the COVID-19 outbreak.

One of the programmes funded by the CCF was called “Caring Starts from Home”, which targeted high-risk workers at our properties and their families – such as cleaners, building management, security, and technical staff – all of whom received a special “safety care pack” filled with disinfectant products and a pamphlet highlighting 16 health tips. Over 2,800 packs were distributed in total.

Along with distributing hand disinfectant to our frontline staff and contractors to maintain their safety at work, an awareness campaign was launched to remind these staff members to stay safe and practice good personal hygiene, providing 16 easy-to-remember health tips. A series of digital stickers was also created to help increase the impact of the campaign.

The Swire Properties Community Caring Fund (“CCF”) provides sponsorship to lesser-known Hong Kong-based community organisations nominated by our employees to help these organisations plan and implement community-based initiatives and outreach projects.

This year the CCF provided pandemic-related support to the community via various channels, including working with NGOs and professional bodies to provide supplies to groups of people in need. Swire Properties launched a series of measures to safeguard the health of our staff and tenants during the COVID-19 outbreak.

One of the programmes funded by the CCF was called “Caring Starts from Home”, which targeted high-risk workers at our properties and their families – such as cleaners, building management, security, and technical staff – all of whom received a special “safety care pack” filled with disinfectant products and a pamphlet highlighting 16 health tips. Over 2,800 packs were distributed in total.

Along with distributing hand disinfectant to our frontline staff and contractors to maintain their safety at work, an awareness campaign was launched to remind these staff members to stay safe and practice good personal hygiene, providing 16 easy-to-remember health tips. A series of digital stickers was also created to help increase the impact of the campaign.

The Zhuchuang Community Centre

Since 2018, the Zhuchuang Community Centre in Sichuan has been a base for Swire Properties volunteers, who regularly hold charity events aimed at young people and seniors living in nearby communities. During the pandemic, the Zhuchuang Community Centre joined forces with several social work organisations to enrich the online studying experience of students. The Centre launched online classes, with themes including computer programming, English lessons, as well as sessions on psychotherapy and COVID-19 protection. The Centre also collaborated with a number of social work organisations and volunteers to deliver essential protection gear and other materials to workers on the front line.

Since 2018, the Zhuchuang Community Centre in Sichuan has been a base for Swire Properties volunteers, who regularly hold charity events aimed at young people and seniors living in nearby communities. During the pandemic, the Zhuchuang Community Centre joined forces with several social work organisations to enrich the online studying experience of students. The Centre launched online classes, with themes including computer programming, English lessons, as well as sessions on psychotherapy and COVID-19 protection. The Centre also collaborated with a number of social work organisations and volunteers to deliver essential protection gear and other materials to workers on the front line.

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Livelihood

We strived to provide a source of strength for people in our communities – driving employment and, supporting NGOs and social enterprises.

Vibrancy

Throughout 2020, to counter the negative effects of the pandemic, we worked to bring healing and hopeful art and cultural activities to our communities.

Wellbeing

We focused on the health and hygiene aspects of wellbeing in 2020, taking care of the health of our visitors, tenants and workers.

Livelihood

We strived to provide a source of strength for people in our communities – driving employment and, supporting NGOs and social enterprises.

Vibrancy

Throughout 2020, to counter the negative effects of the pandemic, we worked to bring healing and hopeful art and cultural activities to our communities.

Wellbeing

We focused on the health and hygiene aspects of wellbeing in 2020, taking care of the health of our visitors, tenants and workers.