2020 marked INDIGO’s eight-year anniversary, and the celebrations focused on thanking and rewarding our loyal tenants and customers through entertainment, art installations and the opening of several new stores. The “Keep Blooming” campaign saw a “magical garden” installed in the mall, along with a colourful flower-inspired art installation by illustrator and designer Kim Sielbeck.
The mall’s live streaming events and the INDIGO Online Mall, a mini-programme hosted on a social media platform, helped boost digital interaction with shoppers by promoting new products or offering a range of rewards.
During the campaign, restaurants also teamed up to fight food waste. Diners who wasted no food at restaurants recognised by our Green Kitchen Awards saved RMB50 off their meals. This campaign also included a charity bazaar, a concert for office workers during their lunch break, and a harvest festival held at the rooftop farm.