Providing Rental Concessions in Times of Trouble
Swire Properties was one of the first major property developers in Hong Kong to offer rental concessions amid the social unrest of 2019 and the COVID-19 pandemic. In keeping with our long-term perspective, Swire Properties’ top priority during these challenging times was to help our tenants keep their operations afloat and sustain their businesses. In this spirit of partnership, we continued to offer these concessions to our retail tenants throughout 2020, offering tailored support to tenants on a case-by-case basis. This strategy allowed us to maintain a robust occupancy rate at our malls in Hong Kong during an exceptionally difficult year for businesses across the city.
Meanwhile, at Sino-Ocean Taikoo Li Chengdu, we provided a three-part solution for our tenants, which consisted of:
- Promoting discounts and cash rebate events involving over 100 tenants;
- Promoting the purchase of pre-paid cards to boost sales; and
- Investing in VIP-targeted promotional programmes to capture more customers.
This solution helped relieve financial pressures on tenants, create a positive business atmosphere in the mall, and brought more business to our partner banks: a “win-win-win” scenario for all participants.
Swire Properties was one of the first major property developers in Hong Kong to offer rental concessions amid the social unrest of 2019 and the COVID-19 pandemic. In keeping with our long-term perspective, Swire Properties’ top priority during these challenging times was to help our tenants keep their operations afloat and sustain their businesses. In this spirit of partnership, we continued to offer these concessions to our retail tenants throughout 2020, offering tailored support to tenants on a case-by-case basis. This strategy allowed us to maintain a robust occupancy rate at our malls in Hong Kong during an exceptionally difficult year for businesses across the city.
Meanwhile, at Sino-Ocean Taikoo Li Chengdu, we provided a three-part solution for our tenants, which consisted of:
- Promoting discounts and cash rebate events involving over 100 tenants;
- Promoting the purchase of pre-paid cards to boost sales; and
- Investing in VIP-targeted promotional programmes to capture more customers.
This solution helped relieve financial pressures on tenants, create a positive business atmosphere in the mall, and brought more business to our partner banks: a “win-win-win” scenario for all participants.
Cityplaza Maker House Continues
Building on the success of the previous Maker House programme, we continued to provide business development support for young entrepreneurs, specifically local artists seeking online to offline retail opportunities through this community engagement initiative at Cityplaza. From design advice on fit-out matters to customer engagement, the Cityplaza retail portfolio team shared their experiences on how best to capture the attention of shoppers. Throughout 2020, various workshops were held on weekends to create interactive and experiential shopping experiences for customers.
Building on the success of the previous Maker House programme, we continued to provide business development support for young entrepreneurs, specifically local artists seeking online to offline retail opportunities through this community engagement initiative at Cityplaza. From design advice on fit-out matters to customer engagement, the Cityplaza retail portfolio team shared their experiences on how best to capture the attention of shoppers. Throughout 2020, various workshops were held on weekends to create interactive and experiential shopping experiences for customers.
Taikoo Li Sanlitun Night Economy
In 2019, with the launch of Beijing’s new policy to stimulate the night economy, Chaoyang District became the first district in the city to issue a District Consumer Stimulus Work Plan (2019-2021). This plan encouraged the business community to find new and innovative ways of building an evening consumer ecosystem.
As a landmark commercial development for the district, Taikoo Li Sanlitun continued to drive Chaoyang’s night-time economy in 2020. In mid-2020, Chaoyang’s Commerce Bureau announced a plan to ramp up night-time consumption in Beijing to help the district recover from the pandemic. Events at Taikoo Li Sanlitun included August’s “Bite of Summer”, offering discounts at various restaurants, and a night market held in late August.
In 2019, with the launch of Beijing’s new policy to stimulate the night economy, Chaoyang District became the first district in the city to issue a District Consumer Stimulus Work Plan (2019-2021). This plan encouraged the business community to find new and innovative ways of building an evening consumer ecosystem.
As a landmark commercial development for the district, Taikoo Li Sanlitun continued to drive Chaoyang’s night-time economy in 2020. In mid-2020, Chaoyang’s Commerce Bureau announced a plan to ramp up night-time consumption in Beijing to help the district recover from the pandemic. Events at Taikoo Li Sanlitun included August’s “Bite of Summer”, offering discounts at various restaurants, and a night market held in late August.
Blueprint
Blueprint offers flexible solutions for workspace and event space needs across two floors in Dorset House in Taikoo Place. On one floor, the open-plan co-working area houses 90 desks, suitable for nurturing start-up companies and small businesses, while 15 private offices of various sizes are available to other clients. The second floor holds 10,000 sq ft of event venues including an auditorium, a town hall and several training rooms, all equipped with sophisticated audio-visual equipment.
In 2020, as more companies implemented work-from-home policies, the flexibility offered by Blueprint’s various memberships – which includes lounge passes, day passes, and meeting room bookings – became more attractive, with the all-inclusive facilities offering helpful alternatives to home offices and those seeking a more professional working environment.
Blueprint offers flexible solutions for workspace and event space needs across two floors in Dorset House in Taikoo Place. On one floor, the open-plan co-working area houses 90 desks, suitable for nurturing start-up companies and small businesses, while 15 private offices of various sizes are available to other clients. The second floor holds 10,000 sq ft of event venues including an auditorium, a town hall and several training rooms, all equipped with sophisticated audio-visual equipment.
In 2020, as more companies implemented work-from-home policies, the flexibility offered by Blueprint’s various memberships – which includes lounge passes, day passes, and meeting room bookings – became more attractive, with the all-inclusive facilities offering helpful alternatives to home offices and those seeking a more professional working environment.