A Growing Community of Ambassadors
Since its establishment in 2001, our Community Ambassador Team has grown from 40 members to more than 4,000 and continues to attract support from our employees’ families and friends, as well as our business partners, tenants, customers and other Swire Group companies.
Our Community Ambassador activities in Hong Kong focus on youth development, social inclusion, community-building, and supporting the elderly. As our Chinese mainland portfolio continues to grow, we plan to organise more cross-city volunteer initiatives to strengthen the connections between our Hong Kong and the Chinese mainland Community Ambassadors and our joint volunteering efforts. However, necessary restrictions placed on travel and gatherings during the pandemic curtailed these actions across our portfolio during 2020. We look forward with hope and excitement to the time when we can resume such initiatives.
Community Ambassador Programme Volunteer Hours
Community Ambassador Programme Volunteer Hours, by focus area
SEWomen “Reusable Mask + Holder” Initiative
Since the start of 2020, wearing a face mask has become an essential part of daily life for everyone. Embracing this new reality, the Swire Properties Community Caring Fund partnered with seven Hong Kong-based social welfare organisations to create the “Reusable Mask + Holder” initiative, which reduces waste by offering people a sustainable choice: using reusable masks for non-high-risk locations.
SEWomen, a social initiative founded in 2020, gathered more than 80 local women who sewed approximately 30,000 reusable masks that were sold online and given away to people in need. The programme also provided the people who sewed with opportunities to earn income from the masks they produced. After the success of this initiative, SEWomen will continue to empower more local women by offering job opportunities and showcasing their expertise and talents, in partnership with our long-term NGO partner, the Hong Kong Young Women's Christian Association.