In 2024, we rolled out the latest version of Swire Properties’ long-running SD communication and community engagement campaign, “Sustainability We All Count”. The campaign first ran in 2020 to raise SD awareness among the Company’s employees and stakeholders. In 2021, the campaign highlighted our commitment to the Business Ambition for 1.5°C campaign, while 2022’s promotion focused on empowering our employees, tenants, customers, suppliers and the public to work together in pursuit of the 1.5°C climate goal. In 2023, with a new campaign focus, “For Our Future”, we launched a year-long strategy that featured three major SD pillars: biodiversity, innovation and wellbeing.

Halting and reversing biodiversity loss is at the forefront of our SD 2030 Strategy, making biodiversity the top focus of the 2024 edition of Sustainability We All Count and its theme, “Make Way For Nature”. This new campaign was launched following the completion of the Taikoo Place Redevelopment Project and the opening of Taikoo Square. Through engaging art installations that explore the diversity of native plant species found in Taikoo Square, publicity materials, a dedicated website and a series of stakeholder engagement events, we aim to educate people about our commitment to enhancing urban biodiversity and actively involve our community in our SD initiatives.

The biodiversity design elements of Taikoo Square also attracted extensive media coverage and drew a strong response on our social media channels, with 40+ media pieces and 1.8 million views with 11,000 interactions in the first few weeks.