Livelihood
Livelihood
2024 saw Swire Properties continue to drive employment, support economies and give a helping hand to NGOs and social enterprises in the communities in which we operate.
Swire Properties Participated at Chaoyang Investment Event
Swire Properties Participated at Chaoyang Investment Event
In April 2024, Swire Properties participated in an investment event held by the Chaoyang District of Beijing at the China International Consumer Products Expo in Hainan Province. The event highlighted the unique role the district will play in Beijing’s plans to become an international consumer centre city, the introduction of a free trade zone and a digital trade pilot zone, and other initiatives.
The deputy head of the Sanlitun Subdistrict Office and the deputy head of Jiangtai Township gave presentations emphasising the importance of Taikoo Li Sanlitun and Taikoo Place Beijing to local development; while our General Manager of New Projects (Retail) for the Chinese Mainland outlined Swire Properties’ development philosophy, our confidence in investing in Chaoyang and our long-term commitment to the district.
Taikoo Hui Guangzhou Shares Innovative Practices at Industry Events
Taikoo Hui Guangzhou Shares Innovative Practices at Industry Events
At two industry events held in March 2024, Taikoo Hui Guangzhou’s General Manager discussed the complex’s innovation-driven growth and optimised customer service efforts.
At the 19th China Commercial Real Estate Development Forum, she participated in a panel discussion entitled “New Changes and Trends in the Relationship between Providers and Clients in the Business Sector”, explaining the complex’s initiatives to enrich growth models through an online boutique and refined property management.
Later in the month, during the 10th China Commercial Real Estate Industry Annual Conference, she highlighted Taikoo Hui Guangzhou’s efforts to broaden its customer base and enhance loyalty. For example, an online pop-up store accessible through a WeChat mini programme that overcomes the limitations of physical retail spaces such as size and operating hours; and a membership system that creates highly personalised services and targeted marketing while boosting the loyalty of high-value members.
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