Vibrancy
Vibrancy
Throughout 2024, Swire Properties invested considerable time, effort and expense to ensure that all our developments offered artistic and cultural activities to benefit users and the public.
Art and Culture
Art and Culture
Throughout 2024, we continued to ensure that our developments offered artistic and cultural activities to benefit users and the public. These included recurring events like our popular Art Month and the “Play Me I'm Yours” public art programme.
Youth Empowerment
Youth Empowerment
Swire Properties empowers Hong Kong’s youth through Swire Properties Placemaking Academy which organises the annual White Christmas Street Fair, and the Hong Kong Palace Museum’s Bi-city Youth Cultural Leadership Programme, helping them create positive impacts and build sustainable communities.
Citygate Outlets Summer Campaign
Citygate Outlets Summer Campaign
Citygate Outlets incorporated an eco-friendly work of origami art into our 2024 summer campaign. Made from recycled paper, a giant two-metre-tall sculpture of a magician was crafted over a three-month period, using 750 kg of paper waste collected from the Lantau community, upcycling bins at the mall and tenants, along with paper flowers from the Chinese New Year festive installation earlier in the year.
This was both a placemaking initiative, connecting the community through a shared desire to upcycle waste paper, and a resource and circularity initiative, giving a second life to waste paper and providing a visual representation of the many ways in which sustainability can be incorporated into our daily lives.
A total of 2,800 kg of waste paper was collected during the campaign, with 750 kg sorted, processed into pulp and transformed into recycled paper for the installation.
The Tong Chong Street Market
The Tong Chong Street Market
The Tong Chong Street Market (“TCSM”) returned to Taikoo Place from 16 to 24 November 2024, featuring the first nine-hole golf experience across the portfolio and our second annual Corporate Wellness Golf Tournament, along with an array of popular local F&B offerings over two floors.
For the first time, the TCSM also partnered with a Taikoo Place office tenant to co-present the inaugural outdoor Picnic Music Festival – called “SUCH a Goooood Festival” – at both TCSM and Taikoo Park, complemented by local musicians. As the largest edition since TCSM’s inception, this year’s market embodied the precinct’s new “Social, Playful, Discoverable” concept, activating the neighbourhood by bringing together like-minded individuals through innovative experiences.
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