Tenant Engagement – Digitalisation
As part of our commitment to innovation and experimentation, Swire Properties’ ongoing digital transformation aims to improve digital connectivity, incorporate innovative technologies and create efficiencies and cost savings across our operations.
As a recognition of our successful digital transformation, Two Taikoo Place and Six Pacific Place became the first buildings in Hong Kong to receive the highest Platinum certification from WiredScore and SmartScore, two of the best global digital connectivity benchmarks. Thirteen more office buildings have since achieved WiredScore certification.
WiredScore and SmartScore Updates
WiredScore and SmartScore Updates
WiredScore and SmartScore are the top global connectivity ratings. WiredScore is the top rating system for building infrastructure, while SmartScore is the top rating system for smart buildings. In 2024, Swire Properties had our Platinum WiredScore rating renewed for Two Taikoo Place and Six Pacific Place, and achieved Platinum certifications for 13 more buildings in Taikoo Place and Pacific Place. WiredScore certification ensures that a building has good mobile coverage throughout, that dual risers and multiple points of entry are available to maintain a stable internet connection, and that there is capacity to introduce new technology in the future.
In terms of SmartScore, Two Taikoo Place and Six Pacific Place received a Platinum rating, meaning that the buildings have best-in-class innovation, technology, process, and automation for all building users. Specifically, this means easy contactless entry, work environments that can be adjusted for comfort and wellbeing, and a greatly reduced chance of disruption to day-to-day work as a result of potential faults and maintenance issues being monitored and solved in real time before they become an inconvenience. In terms of scoring, Two Taikoo Place is among the top 1% of buildings in terms of both WiredScore and SmartScore certifications.
Digital Enablers to Enhance Tenant Engagement
Digital Enablers to Enhance Tenant Engagement
Smart Meters and Dashboards
Digitalisation is key to enhancing GPP tenant engagement and communication strategies. One of the GPP’s most important offerings is the free installation of energy and water meters and smart scales for GPP tenants, helping them monitor their environmental performance with data insights.
The installation of smart meters continued across our portfolios in 2024. In Hong Kong, 61% of GPP tenants have now installed smart energy meters that allow 24-hour monitoring of electricity usage patterns for identifying energy-saving opportunities. At the same time, 44% of GPP tenants are digitally recording their waste while nearly all GPP tenants have installed smart water meters. In the Chinese Mainland, we have completed energy and water meter installations for all GPP tenants.
Representatives from our Digital & IT and FMSD departments and Portfolio Management teams meet regularly to ensure that our Tenant Portal meets evolving tenant engagement and sustainability needs. In 2024, we integrated energy, water and waste meter data into the Tenant Portal and rolled out a dashboard for each aspect. All dashboards include monthly and daily trend displays. Special elements were also added where appropriate, including the analysis of hourly electricity use patterns, electricity use during office hours versus non-office hours, waste composition and other parameters.
This extensive data analysis have made the Tenant Portal into a one-stop platform where GPP tenants can view their energy, water and waste performance, observe analytics and performance benchmarking, and obtain insights that will help them define and achieve their sustainability goals.
Reinforcing Community Connections Through Enhanced Digital Solutions
Reinforcing Community Connections Through Enhanced Digital Solutions
Following the launch of the Taikoo Place App and Pacific Place Offices App in 2023, these two mobile platforms have evolved into an all-in-one business community essential for the convenience of our office community. The apps’ features include restaurant table booking, meeting room reservation, event and workshop sign-ups, redemption of exclusive retail and dining offers, taxi queue updates and access to business amenities and services.
The upgraded apps bolstered digital engagement and enriched experiences at key events and activities throughout 2024 for their 35,000+ users. During the year, we collaborated with more than 170 business partners to provide over 300 events and app-exclusive privileges. These features helped to drive the tenant adoption rate to over 90%. We also organised cross-app promotion to create a mixed-use synergy effect, allowing tenants to enjoy an exclusive additional hour of free parking at Pacific Place and up to 25% off dining offers at nearby Pacific Place hotels.
Furthermore, the apps facilitated more than 890 sign-ups for guided tours and workshops at the “ArtisTree Selects: Enchanted Forest” and “PROJECT AFTER 6: Padel Tour 2024”, while the Pacific Place Offices App drove more than 1,400 new downloads in a month for the “Order’s Up!” acquisition campaign.
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