The Next Generation Committee
Swire Properties’ Next Generation Committee (“NextCom”) was launched in 2022 to empower and learn from the Company’s many talented young people upon whom the future success of our business relies.
NextCom is an in-house programme that gives future leaders a platform to share ideas and create meaningful change within the Company. Made up of 12 young employees from different departments, regions and backgrounds, NextCom is a diverse advisory team that works closely with the Executive Committee to provide key insights on business, strategy and community issues, gather and share opinions from junior colleagues, and drive action on topics that create significant business impacts.
The NextCom team worked on two projects in 2023: one focused on developing a fresh workplace strategy, while the other explored ways to enhance the utilisation of our car park assets.
Innovation Accelerator
Swire Properties’ Innovation Accelerator (“IA”) programme was established in 2020 to promote a culture of innovation and create a positive, collaborative community of change agents within the organisation. The programme encourages participating employees to engage in extensive training and tailor-made workshops, giving them the chance to incubate ideas with senior management.
2023 was another busy year for the IA programme, filled with roundtables and training and sharing sessions. In the summer, a workshop on influencing skills taught participants to create a stakeholder map and design strategies based around the needs of key stakeholders; and a “growth mindset” workshop helped participants cultivate a mindset that will allow them to embrace challenges, overcome obstacles and celebrate growth and learning.
The first cohort of IA programme Change Agents from Taikoo Hui Guangzhou paid a visit to a technology museum in Guangzhou to learn about new practices in innovative low-carbon development.
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New Ventures
Swire Properties’ New Ventures (“NV”) department specialises in identifying emerging trends in real estate technology and accelerating the adoption of creative solutions. The department adds strategic value by accelerating best-in-class technologies across the Company, advising on strategies that respond to emerging innovations and trends in technology, investing in emerging and promising global technology-enabled companies, and developing new technology-enabled businesses for Swire Properties. In addition to managing a USD50 million corporate venture capital fund established in June 2020, the department works closely with technology start-ups, investors, accelerators and industry partners to stay at the forefront of real estate technology development.
This year, the department explored intelligent construction technology (“ConTech”) solutions at a lunch event that shared insights on the future challenges and opportunities of smart technology, and examined how various types of ConTech will impact the construction industry.
Digital & IT Series
Throughout 2023, our Digital department held workshops and lunch and learn sessions that spotlighted generative artificial intelligence (“AI”), a technology that has the potential to reshape communication, creativity and business. Three webinars were hosted as part of the Digital & IT Series. The first, “ChatGPT in Action, Applications & Case Studies”, was presented by a technology influencer. The second, “Driving Opportunities with Generative AI”, was led by an expert in search engine optimisation and AI development and provided valuable insights on AI-driven strategies and applications. The third, “Future-proof Your Career with Generative AI”, invited industry leaders to share how they leveraged generative AI in their professional lives, and examined how technologies can automate processes, refine business strategies and support individual career trajectories. A total of 350 colleagues participated in the three workshops.
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SwireX
SwireX is an emerging technology competition that was launched in 2023, giving Swire Group staff a chance to shape the direction of the Group’s use of technology. The competition was open to all employees across all Group companies, seeking creative and innovative ideas on how the Group can embrace emerging technologies to secure its leadership role. The competition covered three key categories – the metaverse, generative AI and any other emerging technology. Participants were encouraged to submit an idea and describe how it impacts the Group’s businesses, creates future opportunities and solves current pain points.
Two SwireX masterclasses were hosted to help spark ideas, one on generative AI and another about the evolving metaverse ecosystem in the Chinese Mainland. Finalists pitched their ideas to senior Group leaders and won prizes. SwireX attracted over 100 submissions in total.
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Swire Properties Wins at the DigiZ Awards 2023
Our efforts to deepen collaboration between our Digital and IT departments, and the Data Analytics & Insights and Retail Marketing departments were recognised with a Gold award in the Best Ad-Tech Tool category at Marketing Interactive’s DigiZ Awards 2023.
At our malls, the sustainability-themed campaigns at Citygate Outlets, and the “Story Traveller” campaign at Cityplaza were awarded for their ability to drive engagement and sales. The awards were:
- Gold for Best Ad-Tech Tool for the “Synergy Unlock of our Customer Intelligence Centre Data Platform & TAIKOO+ App”.
- Gold for Best Digital Branded Content for a Citygate Outlets’ campaign.
- Gold for Best Phygital Experience for a Cityplaza’s campaign.
- Silver for Best Gaming Integration Strategies for a Citygate Outlets’ campaign.
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