Swire Properties Supports Hong Kong’s Night-time Economy
In the latter part of 2023, the Hong Kong government took steps to stimulate a vibrant and modern night-time economy for the city and received strong support from Swire Properties. We launched an array of evening promotions across Pacific Place, Cityplaza and Citygate Outlets with movie ticket giveaways, free parking with any spending in the evening, additional rewards points for members, and exclusive live music and dance performances. These promotions helped activate our malls in the evenings and gave the public enjoyable night-time shopping and leisure activities. We also encouraged our tenant partners to extend their operating hours to take advantage of these new business opportunities.
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Supporting Community Employment Needs
Partnership with “Happy-Retired Charity Action”
Swire Properties supports our communities and promotes social responsibility in many ways, one of which is through our partnership with Happy-Retired Charity Action, a Hong Kong NGO that provides re-employment and career advisory services to individuals aged 45+ and working youth. This partnership allows us to support the re-employment of these individuals, at the same time promoting social inclusion and intergenerational understanding.
Since we began working with the NGO in March 2023, we have provided valuable career services, fostering interaction between generations and allowing seniors to pass on their experience and contact networks to the younger generation.
Refugee Employment Collaboration with Christian Action
Swire Hotels prioritises creating diverse and inclusive workplaces that give our team members opportunities to interact with people from different nationalities, backgrounds and cultures. We also feel it is important to provide refugees with the opportunity to integrate into society.
This year, in partnership with a charitable organisation serving disadvantaged, marginalised, displaced, and abandoned communities in Hong Kong, we employed two individuals with refugee status, providing them with front-line job opportunities.
Educational Tours for Economically Disadvantaged Students
During the summer of 2023, our Community Ambassadors from Taikoo Li Chengdu hosted an educational tour for 30 students from a school in Xide County, Sichuan – all high-achieving middle and high school students from an economically disadvantaged area.
The Community Ambassadors, from the mall’s Engineering and Marketing departments, showed students around Taikoo Li Chengdu while describing the various jobs and positions that keep the complex going. A subsequent interactive workshop included lively discussions on how to identify and realise value in one’s life. The key takeaway for the students is that there are many ways to pursue personal growth and reach one’s full potential, whether individually or in a team, and whether in their hometown or in other locales.
The visit inspired students to examine potential career choices in advance and weigh up these choices in relation to important factors like their education, passions and interests, with the ultimate goal of broadening their vision to support the sustainable development of their hometown over the long term.
Starstreet Precinct Pet Campaign
Starstreet Precinct is a pet-friendly neighbourhood that engages pet lovers all year round. For most of the month of September 2023, the precinct was transformed into a “pet wonderland” with decorative photo spots, pet hangout spots and a charitable weekend market that supported local small businesses by featuring 20+ homegrown Hong Kong pet brands. All rental proceeds from the event were donated to a charity to support its work to improve the lives of animals in need.
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