Celebrating Culture and Promoting Heritage Preservation
Partnership with the Xi’an Museum
In mid-2023, to support the city of Xi'an in preserving its local culture and heritage, Swire Properties embarked on a three-year collaboration with the Xi’an Museum. This partnership will see the Company donate cultural heritage preservation equipment and promote cultural and historical education.
Swire Properties will donate RMB4 million to be used to procure equipment to research, preserve, restore, and monitor the Small Wild Goose Pagoda and artifacts related to its heritage and culture. Swire Properties and the Xi’an Museum will also collaborate on a series of educational activities that will leverage Xi'an's rich historical and cultural resources. In addition, the partnership will sponsor cultural experts from Xi'an to travel abroad on cultural exchange and learning trips, facilitating communication and interaction between Chinese culture and world civilisations and further promoting the development of Xi'an’s cultural heritage.
Partnership with the Xi’an Museum
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Canton Culture Workshop
In mid-2023, the eighth annual Canton Culture Workshop was held at Taikoo Hui Guangzhou. This year’s focus was Canton-style herbal tea, a component of the province’s intangible cultural heritage. The event provided practical knowledge of Chinese herbal medicine and created an interactive platform to teach participants about the historical and cultural heritage of herbal tea, including storytelling audio and a public workshop staged at the Guangdong Museum of Herbal Tea. Participants learned about the history of herbal tea, experienced prescription preparations and made herbal scented sachets.
Canton Culture Workshop
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Miami Hispanic Heritage Month
In September and October 2023, Brickell City Centre partnered with the Miami Hispanic Cultural Arts Center and Cuban Classical Ballet of Miami to present a performing arts programme. Through live music and dance, the events immersed audiences in the vibrant world of Hispanic culture, celebrating the values of unity and heritage.
Miami Hispanic Heritage Month
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Swire Properties Art Month and Art Basel 2023
March 2023 marked Swire Properties Arts Month, continuing our commitment to art and culture as an essential component of the ongoing success of our communities. The month was marked by world-class exhibitions, stimulating discussions and exciting performances designed to engage everyone, the most notable of which was the iconic Art Basel Hong Kong, with Swire Properties being the Host Partner for the 11th consecutive year.
Highlights of the month included the debut of “Urban Rocks” at ArtisTree in Taikoo Place, a contemporary exhibition featuring a new series of sculptural works by a Hong Kong-based French artist.
The high point of the month was the first-ever Art Basel offsite in Hong Kong – “Encounters” at Pacific Place. Expanding the boundaries of the fair, this offsite saw the premiere of “Gravity”, a 10m-tall installation modelled after the ancient Egyptian pharaoh Tutankhamun by a Los Angeles-based conceptual artist. It was exhibited alongside 14 other large-scale installations with the theme “This present, moment”.
Throughout the month, Pacific Place brought together art enthusiasts, shoppers and visitors to enjoy authentic art experiences by making art more accessible and fostering artistic and cultural dialogue within the community.
Swire Properties Art Month and Art Basel 2023
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Bags: Inside Out at Pacific Place
Summer 2023 saw the popular “Bags: Inside Out” exhibition make the final stop of its inaugural international tour at Pacific Place, after touring our Beijing, Shanghai, Guangzhou, and Chengdu properties. Presented by Swire Properties in partnership with the Victoria and Albert Museum, London (“V&A”), Bags: Inside out was one of the most comprehensive exhibitions dedicated to this ubiquitous yet coveted accessory, showing off over 240 bags from the luxurious to the everyday dating back as far as the 16th century.
Displayed in a museum-grade event space with free admission to the public, the exhibition was accompanied by a series of happenings at Pacific Place, including bespoke guided tours, makers workshops, a “Bag the Spotlight” 360-degree video booth, and exclusive shopping privileges offered by shops in Pacific Place.
The exhibition was popular across Hong Kong and received multiple recognitions at the Marketing Events Awards, winning Gold in the Best Mall Event category, Gold in the Best Event – Retail category, and Silver in the Best Integrated Event category.
Bags: Inside Out at Pacific Place
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Tong Chong Street Market Beer Festival
In mid-October 2023, Swire Properties welcomed the launch of the inaugural Tong Chong Street Market Beer Festival. Patrons could enjoy over 70 types of beer from 15 local brewers, including a collaboration with an upcycling start-up that used pandan leaves harvested from The Loop rooftop farm at One Island East and surplus bread collected from the city's bakeries. The event also featured games, food pairings, a live DJ and a “beer-tastic playground” for the enjoyment of all. The event attracted over 1,500 patrons.
Tong Chong Street Market Beer Festival
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